Film Analysis

Jaws
The Jaws film poster conveys the genre of the film, which is horror, as the main image carries an important message. I believe the women swimming like a swan at the top of the water looking calm in the high key lighting is conflicting with the low key lighting of the water where the great white shark is. This is a juxtaposition. It plays on the mind, creative the fear of the unknown and carries a 'shock' factor.

The title on the film poster is big and bold symbolising the size of the shark, it is also bright red representing blood. The block capitals remind me of a warning sign emphasising the danger of being in the water and the cost you'd have to pay (death). The colour of the shark, being blue, is the same shade of blue as the colour of the sea in this film poster therefore the shark blends in with the mise en scene. This illustrates that the shark is hard to see from a distance, you'll only notice it when it is very close, by that time it would be too late to get away. These two colours are contrasting and remind me of good and evil (good being blue and calm, bad being red and danger). This opposes the sharks mind as in this film its only aim is to eat whatever is in its path.

This image is perfectly central on the rule of thirds depicting the shark is right on target for it's dinner. This convention adds to the genre horror as it implies your life chances in this situation are very slim.

Personally, I think the layout of this film poster is interesting as they have made the image separate from the headings and actors names with a subtle white boarder and then a big, thick, black boarder for the information, leaving only the mass head on the imagery. This permits the image to stand out more, emphasising the meaning and the size of the shark, making it eye catching for the audience.

The Ring 2

The ring's film poster depicts the genre horror due to the low key lighting being a typical convention for this genre. This image on this poster is very subtle in its colour choices due to it just being black and white almost like an old torn photograph.

The image is quite plain and could be argued whether it is eye catching due to the simplicity of it, although it definitely creates mystery due to the shadow over the girls face which I believe is her hair. This implies something may be wrong with the girl in this image because sitting with your hair over your face isn't seen as normal. This makes me curious to what this girls face will look like as I assume she it won't be what I expect. The mystery of what something looks like is a common convention in the horror genre. Opposing this, the ring which is in place of the 'o' in 'two' above the girls head almost looks like a halo, implying innocence, good and pure. This is a juxtaposition as I don't believe this girl is good.

The font of the title isn't what you'd expect to be on a film poster, being big and bold, instead it is as if a 10 year old child has written it, there isn't even a capital letter for 'the'. This tells me that this girl may have wrote it, allowing me to expect she is evil and sinister.

The layout of this film poster is very simple, like the imagery, it doesn't consist of famous actors of which may attract you to the movie, it is just one sentence saying "fear comes full circle" this could imply that fear may go away, but it will come back to you, so don't mess with other peoples fears. With this sentence being indirect and vague allows the audience to stop and think exploring the possibilities of what exactly it means.

Film Print Base Analysis

The Last Song

 The audience for this film would be 14-18year olds due to that being similar to the age of the characters. This movie is a romance with a touch of drama therefore it would be women who would watch it as men usually prefer to watch an action film. From this film poster, with the high key lighting, we know it is going to be a romanticised film as the sun in the picture is placed in the middle of their faces portraying lust and love. This film would have a wide socio-economic group, A-E due to everyone being able to relate to love. People from first, through to working class can relate to love therefore i believe this film doesn't have a specific socio-economic group.

The Cat In The Hat
This film is about a mischievous cat who just wants to have fun, as this is more of a fantasy, the main audience who would watch this would be children of ages 5-12 years old. The element of the film being about a cat with a hat is humorous and different therefore attracts this specific audience. The bold colours on this film poster is eye-catching and will appeal to the younger members of public. Boys and Girls would be fascinated by this film, being the main target audience, due to the main characters are a little girl and boy therefore children can relate to the annoyance of having a sibling at that age. The socio-economic group of the audience who would watch this film would be A-E because it doesn't matter whether you are first class or bottom class, every child can connect to the storyline.

Magazine Print Base Analysis

The age range of the audience who would buy this magazine would be 18-25year olds due to it talking about mens sexual habits which would be inappropriate for a 15year old to read. Also, people who are older may think it's not necessary and uninteresting. Women would be the target audience who would buy this, firstly because it says "Britain's No1 Women's Magazine" at the top. Secondly because the use of the colour pink is chosen for most of the writing on the front of this magazine, which is stereotypically a colour for girls. The audience of this magazine would be in groups C1-E on the socio-economic model. I think this because "The £20 presents that sorts anyone" is said at the bottom left of the page. This would be seen as a good idea from this target audience. Although may be seen as too cheap and not good quality for a christmas present for someone from the A or B groups.

The age range for this particular magazine would be more 30-45year olds due to the model being older than the typical young male, muscular model. Men would be the audience who would buy this magazine because the writing is in blue which is a manly colour, also the big bold heading at the top of this page says "Men's Wealth" which implies it is all about men. This is symbolic as the writing of the text is big and bold which relates to the content inside the magazine which is about getting bigger and stronger muscles. The socio-economic group of the people who would buy this magazine is A-C1. This is because it allows people to invest in companies, and a person from the A group is able to invest more money than someone from group C1.