Film Analysis

Jaws
The Jaws film poster conveys the genre of the film, which is horror, as the main image carries an important message. I believe the women swimming like a swan at the top of the water looking calm in the high key lighting is conflicting with the low key lighting of the water where the great white shark is. This is a juxtaposition. It plays on the mind, creative the fear of the unknown and carries a 'shock' factor.

The title on the film poster is big and bold symbolising the size of the shark, it is also bright red representing blood. The block capitals remind me of a warning sign emphasising the danger of being in the water and the cost you'd have to pay (death). The colour of the shark, being blue, is the same shade of blue as the colour of the sea in this film poster therefore the shark blends in with the mise en scene. This illustrates that the shark is hard to see from a distance, you'll only notice it when it is very close, by that time it would be too late to get away. These two colours are contrasting and remind me of good and evil (good being blue and calm, bad being red and danger). This opposes the sharks mind as in this film its only aim is to eat whatever is in its path.

This image is perfectly central on the rule of thirds depicting the shark is right on target for it's dinner. This convention adds to the genre horror as it implies your life chances in this situation are very slim.

Personally, I think the layout of this film poster is interesting as they have made the image separate from the headings and actors names with a subtle white boarder and then a big, thick, black boarder for the information, leaving only the mass head on the imagery. This permits the image to stand out more, emphasising the meaning and the size of the shark, making it eye catching for the audience.

The Ring 2

The ring's film poster depicts the genre horror due to the low key lighting being a typical convention for this genre. This image on this poster is very subtle in its colour choices due to it just being black and white almost like an old torn photograph.

The image is quite plain and could be argued whether it is eye catching due to the simplicity of it, although it definitely creates mystery due to the shadow over the girls face which I believe is her hair. This implies something may be wrong with the girl in this image because sitting with your hair over your face isn't seen as normal. This makes me curious to what this girls face will look like as I assume she it won't be what I expect. The mystery of what something looks like is a common convention in the horror genre. Opposing this, the ring which is in place of the 'o' in 'two' above the girls head almost looks like a halo, implying innocence, good and pure. This is a juxtaposition as I don't believe this girl is good.

The font of the title isn't what you'd expect to be on a film poster, being big and bold, instead it is as if a 10 year old child has written it, there isn't even a capital letter for 'the'. This tells me that this girl may have wrote it, allowing me to expect she is evil and sinister.

The layout of this film poster is very simple, like the imagery, it doesn't consist of famous actors of which may attract you to the movie, it is just one sentence saying "fear comes full circle" this could imply that fear may go away, but it will come back to you, so don't mess with other peoples fears. With this sentence being indirect and vague allows the audience to stop and think exploring the possibilities of what exactly it means.

Film Print Base Analysis

The Last Song

 The audience for this film would be 14-18year olds due to that being similar to the age of the characters. This movie is a romance with a touch of drama therefore it would be women who would watch it as men usually prefer to watch an action film. From this film poster, with the high key lighting, we know it is going to be a romanticised film as the sun in the picture is placed in the middle of their faces portraying lust and love. This film would have a wide socio-economic group, A-E due to everyone being able to relate to love. People from first, through to working class can relate to love therefore i believe this film doesn't have a specific socio-economic group.

The Cat In The Hat
This film is about a mischievous cat who just wants to have fun, as this is more of a fantasy, the main audience who would watch this would be children of ages 5-12 years old. The element of the film being about a cat with a hat is humorous and different therefore attracts this specific audience. The bold colours on this film poster is eye-catching and will appeal to the younger members of public. Boys and Girls would be fascinated by this film, being the main target audience, due to the main characters are a little girl and boy therefore children can relate to the annoyance of having a sibling at that age. The socio-economic group of the audience who would watch this film would be A-E because it doesn't matter whether you are first class or bottom class, every child can connect to the storyline.

Magazine Print Base Analysis

The age range of the audience who would buy this magazine would be 18-25year olds due to it talking about mens sexual habits which would be inappropriate for a 15year old to read. Also, people who are older may think it's not necessary and uninteresting. Women would be the target audience who would buy this, firstly because it says "Britain's No1 Women's Magazine" at the top. Secondly because the use of the colour pink is chosen for most of the writing on the front of this magazine, which is stereotypically a colour for girls. The audience of this magazine would be in groups C1-E on the socio-economic model. I think this because "The £20 presents that sorts anyone" is said at the bottom left of the page. This would be seen as a good idea from this target audience. Although may be seen as too cheap and not good quality for a christmas present for someone from the A or B groups.

The age range for this particular magazine would be more 30-45year olds due to the model being older than the typical young male, muscular model. Men would be the audience who would buy this magazine because the writing is in blue which is a manly colour, also the big bold heading at the top of this page says "Men's Wealth" which implies it is all about men. This is symbolic as the writing of the text is big and bold which relates to the content inside the magazine which is about getting bigger and stronger muscles. The socio-economic group of the people who would buy this magazine is A-C1. This is because it allows people to invest in companies, and a person from the A group is able to invest more money than someone from group C1.

Winters Bone

The first 10 seconds of this film starts with an extreme long-shot of the mise-en-scene revealing the cold, damp trees and mountainside with high key lighting and the diegetic sound of light rain, this is pathetic fallacy as the weather has set the mood of the film. Shortly following a non-diegetic sound of an old women singing almost in a sinister, creepy style over the top. This makes the audience feel on edge as they don't know what to expect.

Then it changes to a long shot of two children, a boy and a girl, having fun, jumping on a trampoline displaying the wooden house in the background. The happy emotions of the two children is in contrast to the dull scenery and woodland area in which they live.

The hand held camera gives a sense of realism as the kids are having to make their own fun to entertain themselves. They own a lot of dogs too which could suggest they are lonely and need comfort. There is a tilted pan from right to left which highlights the little boys feet as he is about to jump onto his skateboard. As well as this the lyrics of the song in the background has repeated. This all could forebode that life there is the same every day, nothing new and exciting happens, it's always dull and slightly boring.

The scene changes to having low key lighting and it is a mid-shot of the young girl washing her hands. The fact it is a mid-shot may suggest the room isn't very big, this implies the house may too be small as they can't afford a better life. The camera then cuts to the two younger children lying on the sofa trying to sleep, this makes me feel sorry for her as it implies that is what she uses for a bed. The girl is wrapped in the blanket suggesting that she is cold and they may not have any type of heating, the blanket is bright red which could symbolise danger or something bad is going to happen.

There is another mid shot of the eldest daughter cooking dinner for everyone, this implies that they have to do everything themselves. She then handed the little girl a tub of food for the dog after smelling it first to see whether it hadn't gone off. This highlights that they may have to saver food in order for it to last longer as they can't afford to waste it. This illustrates that they have a harder life than most people and implies they may be working class or below.

The film then cuts and changes to a pan from right to left and stops at the two shot of the oldest daughter brushing her mothers hair implying that she doesn't just do all the house work, she also has to look after her mum. It is as if the oldest daughter is more the motherly figure instead of her actual mum. I think this because for whole induction of the film we see the eldest looking after her two younger siblings and doing all the housework, including cooking. Although it is only until after the induction we (the audience) see the real mother, ironically having things done for her. This emphasises the point about the children having to do things themselves and having to mature at a young age in order to prepare them for later life.

Audience

H20 Just Add Water

The main target audience for this television programme is 8-13year old girls, C-E on the socio-economic model. The target audience would be attracted by the way this programme is different and some girls could relate in the sense of having a big secret of which they can't tell anyone about. Also, children usually have a vast imagination and with H20 Just Add Water being about three best friends who are mermaids, this creates excitement as it isn't real, just like an imagination isn't real.

The uses and gratifications for this audience is for personal identity- having boyfriends and the responsibility of keeping a huge secret. Furthermore, this programme is for entertainment purposes as it is interesting and allows one to escape from reality after a hard days work.
The audience who would take the preferred reading of this television programme would be young girls. However, typical teenage lads would take the oppositional reading.

Fetty Wap "679"

The typical audience for this song would be teenage boys from the age of 13 to 19 years old, in groups C-E on the socio-economic model. This song attracts this certain type of audience due to it having a rap style being usually about girls. This song objectifies women, we know this because in the music video the women are in bikinis looking sexy as if that is all they're good at. However this is typically what lads are interested in, therefore this song attracts them. The uses and gratification for this audience is purely for entertainment purposes due to being able to relax and escape from reality when listening to it. Although the preferred audience for this song is teenage boys and some teenage girls, the oppositional audience would be old people, stereotypically 40 years and older.

   

Cosmopolitan

The target audience for this text is women of all ages, 20 years and older also B-D on the socio-economic model. This text attracts this audience as it is a magazine purely for women, the content inside the Cosmopolitan involves gossip about celebrities, it gives advise about fashion, beauty, keeping fit, how to transform 'your look' etc. The uses and gratifications for this audience would be for personal identity, to allow them to identify themselves as part of an audience. This magazine can also be used for social integration as is causes discussion between friends and companions due to the information given in the Cosmopolitan, being so interesting. All ages of women would be the preferred readers of this magazine, however men in general will be opposed to this magazine as there is no section for men.

      

Representation

The Inbetweeners

The representation being created in this television show is white British, working class, teenage lads at sixth form. The show has stereotyped typical teenage boys from the age of 16-19years of age. However this isn't challenging the original stereotype because teenage boys are already thought of as mischievous and 'rule breakers'. This representation is being created through the characters and how they forebode their working class status. One way they illustrate this is how they all swear an awful lot in every sentence which is see as a lack of vocabulary. Also, the way they don't obey all school rules, such as skipping school when they have no reason to, this then adds to the stereotype of breaking rules. Not only just school rules, they also break the law doing underage drinking, this could influence the audience. Additionally, the way in which they dress isn't smart. Jay for example, doesn't have his tie and top button done up properly, this emphasises the assumption of teenage lads being scruffy. Finally, the Inbetweeners is set is in West London, however this could give teenage boys from this area a bad reputation of being like the four boys from this programme, which isn't always the case.

       

The Catherine Tate Show
Catherine Tate imitates a nan-like figure, who would be a working class, white British women. This stereotype is being challenged as she acts in a way an elderly woman wouldn't usually act, for example swearing an awful lot. This representation has been created due to Catherine wearing knitted cardigans and talking in a cackled voice to illustrate her age. Catherine is also wearing a mask in order for her face to look pale and wrinkly. This highlights the aging of the skin to make it seem more realistic.
 

     

Vogue magazine

This magazine represents fashion for women, mainly aimed at middle class or first class. There are many models of different race in this magazine, however the majority of the models shown are white. The age of most of the models in this magazine are between 25-35 years old. They are all very slim and pretty, with perfect skin and hair. This magazine is how you would expect a fashion magazine to be therefore it is quite stereotypical. However, the models do not represent the way in which women nowadays look as the average size of women is 14 and the size of the models is around 8-10. Although the clothing of some of these models are very unique, this creates interest in the public eye as it is different. Along side that, they then wear the product of which they are modelling, this makes the product look expensive implying, it is aimed more at women in middle or first class.